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The Secret of the Ages
by Robert Collier

ISBN: 0486489221
Dover Publications Price: $6.95
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This milestone in the self-help movement reveals the secrets to making your products and services irresistible to customers and clients. Robert Collier explains how to appeal to the basic elements of human nature — including love, pride, duty, and self-indulgence — to reach and motivate any audience. Learn how to:
• Control the genie of your mind, the subconscious
• Recognize your ambitions and harness your desires
• Visualize your goals
• Develop faith in yourself
• Cultivate your creative imagination
• Strengthen your willpower
• Overcome daily challenges
Real-life success stories illustrate the power of these strategies and their essential advice for sales, advertising, and copywriting professionals.
Reprint of the revised 1951 edition.

Table of Contents for The Secret of the Ages
I. The World's Greatest Discovery
II. The Genie-of-Your-Mind
III. The Primal Cause
IV. Desire--The First Law of Gain
V. Aladdin & Company
VI. See Yourself Doing It
VII. "As a Man Thinketh"
VIII. The Law of Supply
IX. The Formula of Success
X. "This Freedom"
XI. The Law of Attraction
XII. The Three Requisites
XIII. That Old Witch--Bad Luck
XIV. Your Needs Are Met
XV. The Master of Your Fate
XVI. Unappropriated Millions
XVII. The Secret of Power
XVIII. This One Thing I Do
XIX. The Master Mind
XX. What Do You Lack?
XXI. The Sculptor and the Clay
XXII. Why Grow Old?
XXIII. The Message of Jesus
XXIV. Keeping the Tracks Clear
XXV. The Law of Life
XXVI. Squaring the Circle
XXVII. How Pelton Gained 900,000 Customers
XXVIII. Frozen Credits
XXIX. A New Life at Fifty
XXX. Your Right to Be Rich
XXXI. You Can Do It
XXXII. Don't Put It Off and Don't Give Up
XXXIII. Your Problem Can Be Answered
XXXIV. Benefits Received